Macedon Hills Wine Series

Art Direction / Design

Wine Labels

This premium wine series is inspired by both the winemaking process and Macedon Hills region itself. The designs complement each other as a matching pair with inverted colours representing the pink and red of the grapes during fermentation. Elegant, stacked letterforms flow and spill into each other - the cascading, curved shapes a nod to the wild, rolling landscape. The sophisticated, typography-led design and distinctive colour palette are heightened by a bespoke textured finish with eye-catching foil highlights.