top of page

Bupa Dental - The Power of Your Smile

Creative / Art Direction

TVC, Cinema, Digital, Social

Smiles are scientifically proven to release mood enhancing chemicals like endorphins, dopamine and serotonin. So when we smile, we feel good from mouth to toe and have the confidence to take on the world. You could say smiling is a natural drug.

MOCCONA
MAKE A LITTLE DIFFERENCE

Upcycling is a small, but tangible way that consumers can take towards living more sustainably. To inspire small actions like this, we released six limited edition Moccona jars, designed by students and each inspired by a sustainability cause.

Harris Coffee Roasters - Made for Australia

Creative / Art Direction

Integrated campaign - TVC, OOH, Socials

We invited consumers to make a little difference themselves with inspiring upcycling ideas, and encouraged them to vote on how our $100k sustainability fund should be used. For each cause, we partnered with a charity and launched with sustainability ambassadors.

Harris - one of Australia's original coffee roasters - needed to culturally reconnect with Australian coffee drinkers. To do this, we focused on Aussies’ collective love of the great Australian outdoors (and the fact that even the best outdoor experiences can be made that little bit better with a great cup of coffee.)

We brought the campaign to life with with real-world travel adventurers - Brinkley Davies, Harrison Roach, Laure Mayer, Salty Davenport and Tom Patterson.

RELEASEIT
WE DON'T BUY IT

Winner of the coveted trophy for 'Best Design - Label / Surface Graphic' at the 2019 Australian International Beer Awards, this minimal and modern design celebrates the unique characteristics of the Sabro hop.

Charles Darwin University - You make CDU

Building a brand to help unf%ck the world. We launched Australia’s first peer-to-peer rental marketplace with a bold tone of voice and strong visual language - all on a tight startup budget.

Creative / Art Direction

Integrated campaign - TVC, BVOD, Radio, OOH, Digital, Print, Social

Charles Darwin University's first campaign under a new strategic platform, 'The Connected University' had to cover a lot of ground -  flexing across hundreds of different messages and assets -  from TAFE and on-campus higher education messaging for Northern Territory audiences, to a national campaign with an online study focus. We used real students and a semi-doco style film approach to ground the campaign in the authentic connections between students' lives and their studies.

FOLKAL EYEWEAR
KILLER EYEWEAR THAT DOESN'T KILL THE PLANET

Creative / Art Direction / Retouching

Integrated campaign

It turns out you've got something dirty on your face. Yep, your sunnies are killing the environment. So we launched an online marketplace for planet-friendly eyewear with a ground-breaking world-first sustainability rating system.

Many of Australia’s 3 million chronic pain sufferers are so severely affected by their pain that it comes to define who they are. For these sufferers, Nevro’s HFX spinal cord stimulation technology can be life-changing. Unlike the clinical, impersonal approach often taken by TGA-regulated medical brands, we acknowledged the intense feelings many chronic pain sufferers experience while giving them hope that they can defy their pain.

AWARDS
2023 CB The Work, Work for Good

2023 B&T Award for Bravery, Finalist

HEAPS OF REASONS TO EAT MORE VEGGIES

Writing / Direction / Animation

Animated Digital Content, Hunter Medical Research Institute (HMRI), 2018

This campaign was born from the idea that good food speaks for itself. Veggies are the stars in this short animation promoting the Hunter Medical Research Institute's Healthy Eating Quiz. Written, animated and directed by Callum Foot.

HARRIS COFFEE ROASTERS
MADE FOR AUSTRALIA

Struggling for relevance, we injected a breath of fresh air into one Australia's original coffee roasters. We connected with a new audience through Australia's love of the great outdoors, (experiences that a Harris coffee can make even better.)

HOPE BREWERY
SINGLE HOP HAZY

The best beer design in Australia at the Australian International Beer Awards. I thought it was alright too.

THE PEOPLE AND US - WOLF (OFFICIAL MUSIC VIDEO)

Writing / Direction / Animation

Animated music video for The People and Us, 2015

The Big Bad Wolf doesn't get his fairytale ending in this raunchy music video for Novacastrian Indie-Rock band, The People and Us. This subversive animation tripled the band's online following in two weeks and was nominated for Best Tertiary Animation and Best Music Video at the 2018 SAE ATOM Awards.

ADNEWS
FEELING THE SQUEEZE

With no time or money, we had to use brains.

DISCOBOT

Direction / 3D - Animation

CHARLES DARWIN UNIVERSITY
YOU MAKE CDU

University of Newcastle Project, 2017

A Short 3D-animation of a dancing robot. Discobot was made using Cinema 4D including, modelling, rigging, animation and rendering.

CDU needed a campaign that worked hard across countless messages, audience groups and hundreds of assets. For a campaign about connection, it was very collaborative. We worked with the Darwin Symphony Orchestra and spent 2 weeks with real CDU students around Australia capturing authentic stories about connection to life, peers and future careers.

UP & GO
THE FAST STRAW

An AWARD school spec brief for the fastest breaky.

Macedon Hills - Wine Labels

Art Direction / Design

Wine Labels

During the process of mash fermentation, deep crimson grape skins are separated from the pink flesh. This pair of wine labels are inspired by this palette, each the inverse of the other. The typography is inspired by the rolling landscape of the Macedon Hills region, finished with textured foil highlights.

SINGLE HOP HAZY IPA

Graphic Design / Illustration

Beer Can Label Hope Brewery, 2019

NEVRO
I AM NOT MY PAIN

For many chronic pain sufferers, pain is so intertwined with
their lives that it's come to define who they are. In a category that's often clinical and impersonal, we wanted to acknowledge this experience, but remind them it doesn't have to be this way.

ALIVE AND COOKIN'

AWARDS
2022 One Eyeland Photography Awards Silver, Advertising

Direction / Animation

University of Newcastle project, 2017

What does your food get up to when you're not watching? This whimsical animated short was created as a university project and blends 2D hand-drawn animation with live-action footage.

THE PEOPLE AND US
WOLF

The Big Bad Wolf doesn't get his fairytale ending in this music video Cal animated for his old band. Yes, this is a shameless plug.

DISCOBOT
JUST FOR FUN

A 3D dancing robot. Say no more.

UP AND GO

Creative / Graphic Design

"The Fast Straw" - Poster Campaign

Medium: Poster Campaign

Product: Up and Go Blends

Target Audience: Busy young people

Proposition: The fastest brekkie

12 TINY TURTLES - SESAME STREET SEGMENT

HMRI HEALTHY EATING QUIZ
HEAPS OF REASONS TO EAT MORE VEGGIES

It's time we just let veggies speak for themselves.

Animation / Post-production

Sesame Street - Written and directed by Kelly Boulton, 2017

This stop-motion Sesame St. segment was written and directed by Producer/Director Kelly Boulton and shot using Dragonframe. My role was to create animatics to guide the frames and timing, as well as edit and touch-up the final video.

MACEDON HILLS
2018 WINE SERIES

F-11.1% Jet Red IIIPA

Illustration

A perfect pairing inspired by the pink and crimson colours that separate in the process of mash fermentation during the making of red wine.

Beer Can Label, Hope Brewery, 2020

The centrepiece of this bold beer label is a 100% faithful replication of a F-111 fighter jet tail - complete with a custom black and red Hope branded paint-job. This high octane design lands perfectly alongside the existing aeronautic F-11.1% Black IIIPA and F/A-18% Black Rhino Stout.

DANIEL JOHNS - GOING ON 16 (OFFICIAL MUSIC VIDEO)

Rotoscope Animation

Universal Music, 2015

Working with accomplished Creative Director, Kelly Boulton, I was in animated several scenes of Daniel Johns award-winning Music video, "Going On 16". My hand-drawn rotoscoping can be seen from 1.00 - 1.05 and 2.30 - 2.35.

SUPER'CAL'IFRAGILISTIC

About Me

Cal is an art director with an awarded background in design, illustration, animation and photography.


He used to design beer & wine labels and nearly enjoyed that as much drinking it.

In 2019, he received 2nd Place AWARD School NSW before starting as an Art Director at independent creative agency, Edge. During his 4 years at Edge was part of teams that won creative pitches for Bupa Dental, Taylors Wine and Charles Darwin University. He also helped launch 3 startups, and won best outfit at the 2021 Agency Xmas party (more impressive than it sounds).

bottom of page