Bupa Dental - The Power of Your Smile
Creative / Art Direction
TVC, Cinema, Digital, Social
Smiles are scientifically proven to release mood enhancing chemicals like endorphins, dopamine and serotonin. So when we smile, we feel good from mouth to toe and have the confidence to take on the world. You could say smiling is a natural drug.
Harris Coffee Roasters - Made for Australia
Creative / Art Direction
Integrated campaign - TVC, OOH, Socials
Harris - one of Australia's original coffee roasters - needed to culturally reconnect with Australian coffee drinkers. To do this, we focused on Aussies’ collective love of the great Australian outdoors (and the fact that even the best outdoor experiences can be made that little bit better with a great cup of coffee.)
We brought the campaign to life with with real-world travel adventurers - Brinkley Davies, Harrison Roach, Laure Mayer, Salty Davenport and Tom Patterson.
Charles Darwin University - You make CDU
Creative / Art Direction
Integrated campaign - TVC, BVOD, Radio, OOH, Digital, Print, Social
Charles Darwin University's first campaign under a new strategic platform, 'The Connected University' had to cover a lot of ground - flexing across hundreds of different messages and assets - from TAFE and on-campus higher education messaging for Northern Territory audiences, to a national campaign with an online study focus. We used real students and a semi-doco style film approach to ground the campaign in the authentic connections between students' lives and their studies.
Creative / Art Direction / Retouching
Integrated campaign
Many of Australia’s 3 million chronic pain sufferers are so severely affected by their pain that it comes to define who they are. For these sufferers, Nevro’s HFX spinal cord stimulation technology can be life-changing. Unlike the clinical, impersonal approach often taken by TGA-regulated medical brands, we acknowledged the intense feelings many chronic pain sufferers experience while giving them hope that they can defy their pain.
HEAPS OF REASONS TO EAT MORE VEGGIES
Writing / Direction / Animation
Animated Digital Content, Hunter Medical Research Institute (HMRI), 2018
This campaign was born from the idea that good food speaks for itself. Veggies are the stars in this short animation promoting the Hunter Medical Research Institute's Healthy Eating Quiz. Written, animated and directed by Callum Foot.
THE PEOPLE AND US - WOLF (OFFICIAL MUSIC VIDEO)
Writing / Direction / Animation
Animated music video for The People and Us, 2015
The Big Bad Wolf doesn't get his fairytale ending in this raunchy music video for Novacastrian Indie-Rock band, The People and Us. This subversive animation tripled the band's online following in two weeks and was nominated for Best Tertiary Animation and Best Music Video at the 2018 SAE ATOM Awards.
DISCOBOT
Direction / 3D - Animation
University of Newcastle Project, 2017
A Short 3D-animation of a dancing robot. Discobot was made using Cinema 4D including, modelling, rigging, animation and rendering.
Macedon Hills - Wine Labels
Art Direction / Design
Wine Labels
During the process of mash fermentation, deep crimson grape skins are separated from the pink flesh. This pair of wine labels are inspired by this palette, each the inverse of the other. The typography is inspired by the rolling landscape of the Macedon Hills region, finished with textured foil highlights.
SINGLE HOP HAZY IPA
Graphic Design / Illustration
Beer Can Label Hope Brewery, 2019
Winner of the coveted trophy for 'Best Design - Label / Surface Graphic' at the 2019 Australian International Beer Awards, this minimal and modern design celebrates the unique characteristics of the Sabro hop.
ALIVE AND COOKIN'
Direction / Animation
University of Newcastle project, 2017
What does your food get up to when you're not watching? This whimsical animated short was created as a university project and blends 2D hand-drawn animation with live-action footage.
UP AND GO
Creative / Graphic Design
"The Fast Straw" - Poster Campaign
Medium: Poster Campaign
Product: Up and Go Blends
Target Audience: Busy young people
Proposition: The fastest brekkie
12 TINY TURTLES - SESAME STREET SEGMENT
Animation / Post-production
Sesame Street - Written and directed by Kelly Boulton, 2017
This stop-motion Sesame St. segment was written and directed by Producer/Director Kelly Boulton and shot using Dragonframe. My role was to create animatics to guide the frames and timing, as well as edit and touch-up the final video.
F-11.1% Jet Red IIIPA
Illustration
Beer Can Label, Hope Brewery, 2020
The centrepiece of this bold beer label is a 100% faithful replication of a F-111 fighter jet tail - complete with a custom black and red Hope branded paint-job. This high octane design lands perfectly alongside the existing aeronautic F-11.1% Black IIIPA and F/A-18% Black Rhino Stout.
DANIEL JOHNS - GOING ON 16 (OFFICIAL MUSIC VIDEO)
Rotoscope Animation
Universal Music, 2015
Working with accomplished Creative Director, Kelly Boulton, I was in animated several scenes of Daniel Johns award-winning Music video, "Going On 16". My hand-drawn rotoscoping can be seen from 1.00 - 1.05 and 2.30 - 2.35.
SUPER'CAL'IFRAGILISTIC
About Me
Cal is an art director with an awarded background in design, illustration, animation and photography.
He used to design beer & wine labels and nearly enjoyed that as much drinking it.
In 2019, he received 2nd Place AWARD School NSW before starting as an Art Director at independent creative agency, Edge. During his 4 years at Edge was part of teams that won creative pitches for Bupa Dental, Taylors Wine and Charles Darwin University. He also helped launch 3 startups, and won best outfit at the 2021 Agency Xmas party (more impressive than it sounds).
