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With no time or money, we had to use brains.

Our brief was to create striking and provocative magazine cover exploring the tension between 'creativity and commerce'. Things got pretty gnarly.


‘A vegan goes to the butcher asking for brains’ sounds like the start of a bad joke. But with no time or budget, I had to do the test shoot with my poor girlfriend squeezing defrosted lamb brains in the shower. She was not happy.

The final image was shot in camera using a cow's brain reconstructed with metal wire around a ball of foam. The things you do for art...

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