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Adnews - Feeling the Squeeze

With no time or money, we had to use real brains.

Our brief was to create a striking and provocative magazine cover exploring the tension between 'creativity and commerce'. Things got pretty gnarly.


‘A vegan goes to the butcher asking for brains' sounds like the start of a bad joke. But with no time or budget, I had to do the test shoot with my poor girlfriend squeezing defrosted lamb brains in the shower. She was not happy.

The final image was shot in camera using a cow's brain reconstructed with metal wire around a ball of foam. The things you do for art...

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